委員建議：對(duì)電影不滿意可退票

據(jù)中國(guó)新聞周刊報(bào)道，近期，有影院試行“觀影20分鐘內(nèi)，不滿意可退款40%”，引發(fā)熱議。

　　對(duì)此，全國(guó)政協(xié)委員趙長(zhǎng)龍?jiān)诮邮懿稍L時(shí)表示，電影作為精神消費(fèi)品，觀眾也應(yīng)該有“不滿意可退款”的選擇權(quán)。影院以20分鐘為“冷靜期”，退款40%為“止損線”，雖非全額退款，但考慮到影院僅分賬約40%票房，就已體現(xiàn)出影院方的誠(chéng)意與擔(dān)當(dāng)。

　　趙長(zhǎng)龍指出，觀影不滿意退款機(jī)制，實(shí)際上形成了一種市場(chǎng)倒逼機(jī)制。片方將不敢再僅靠營(yíng)銷，以及流量明星收割票房，而必須回歸內(nèi)容本身。

　　當(dāng)然，在賦予觀眾試看選擇權(quán)的同時(shí)，也必須警惕并防范“黑粉”或競(jìng)爭(zhēng)對(duì)手，故意搶票、再惡意集中退票的擾亂市場(chǎng)行為。

　　期待“以觀眾為中心”的嘗試，能從單點(diǎn)突破走向行業(yè)共識(shí)，讓好電影真正贏得市場(chǎng)。 

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